VERT \\ Eco-Chic Beauty Boutique
The goal of creating a haven for all things ‘green’ and luxurious in Los Angeles, is no small feat. With a vision for what the store could be, Vert’s owner contacted PS to help her turn this dream into a reality. The work began by researching the retail landscape of Los Angeles and crafting a strategic positioning/mission for the store. From that stemmed the main branding work: creating a unique logo and business materials, press releases (which caught the eye of Vogue, W, InStyle among others), carefully selecting products to be carried in the store, designing custom tissue paper, tote bags, a complete line of packaging, signage, in-store displays and website.
Brand Positioning, Marketing Strategy, Logo, Identity Material, Website, Packaging, Art Direction of In-Store Displays, Publicity
NETTO COLLECTION \\ Furniture Company
The goal is to set Netto apart from the rest of their competitors who market their products through the sacrin, perfect world of childhood with pristine rooms and coiffed mothers. Netto furniture is meant to be used and lived in. PS wanted to present Netto in a way that is true to life itself–messy, unpredictable and quirky. PS worked with Gail Albert Halaban, who uses her camera like an anthropologist, to document interactions and non-moments in a child’s living space. The “o” of Netto is cut out, activating the catalog into an object to be played with by the child, as well as used by the parent. The hole also allows the back cover to function as a door hang tag that can be used when the child is asleep. The remaining images that were not selected for the catalogue were used throughout the e-commerce site to continue the brand experience of Netto.
Catalog, E-Commerce Website
GUAPA \\ Boutique
Guapa, a boutique in Miami Beach, features innovative Spanish designers, not yet available in the US market. Maria Perez, the owner, wanted to create an environment that captured the playful energy and colorful vibrance of the designers. PS worked closed with Maria to bring this vision to life. A series of illustrations and a hand painted logo were created, reflecting a playful and coquettish sensibility. The identity material, interior and exterior store signage, packaging and website worked together to present a cohesive, enticing image for the brand, attracting customers both locally and nationally.
Brand Positioning, Logo, Identity Material, Website, Packaging, Advertising, Signage
SKOWHEGAN \\ Art Foundation
Established in 1946, Skowhegan’s residency program has been a haven for emerging and established artists, providing an environment where artists are encouraged to explore ideas outside of their comfort zone and free from the expectations of the marketplace and academia. Each year, Skowhegan provides a blank canvas which is brought to life through the vitality and dialog of the participants and the community they create. Reflecting these themes, the logo is a window, which is only brought to life by the photographic moments of the artists beneath it. Without the images, the logo would be invisible. The snapshots, taken by the participants over the past few years, are raw, immediate and unpolished. These visual themes are carried throughout the identity material, promotional material and website.
Identity Material, Poster, Newsletter, Website
ACHIEVEMENT FIRST \\ Charter Schools
Achievement First represents a group of charter schools dedicated to delivering the best education possible to a population of children often overlooked, by teaching through inspiration and optimism. This outlook is present in every aspect of the school—form large banners in the gymnasium that say “whatever it takes” to each classroom being named after an ivy league school. Inspired by the school’s take charge spirit, PS developed a group of stickers with empowering slogans. For the outreach material, each sticker sheet was mailed with a poster that folded down into a brochure; both formats encouraged the recipients to become actively involved in the promotion of the school. The stickers developed into inspiration tags used through out their identity material and website, capturing the spirit of the organization.
Identity Material, Brochure, Press Kit, Website