VCFA \\ LOGO, OUTREACH MATERIAL, WEBSITE
Vermont College of Fine Arts is a new MFA program for Visual Arts, Writing and Writing for Children and Young Adults. VCFA selected PS to brand this new institution through a new logo, outreach material and website. Capturing the core essence of the programs, a community of artists committed to open dialogue of learning, PS developed a dynamic logo based on a series of rings. Each ring represents a program. The rings overlap and interact with each other reflecting the process of learning at VCFA.
METROPOL \\ LOGO, WEBSITE
Situated in the center of an urban village in the heart of Hollywood, Metropol is a brand new 41-unit residential building. The developers of Metropol hired PS to create a strong identity and website for the project. Unique to Los Angeles, Metropol is within walking distance of over 150 locations - this aspect comes to life via an interactive map of the area as part of the website.
WICKED \\ WEBSITE
PS developed a dynamic website for Wicked Fashions Inc, that serves as a multi-channel site for all their brands: Southpole, A.Prodigee, Whitetag and RS by Sheckler. Targeting both potential retailers and consumers, each site captures of the spirit of the brand. By incorporating online contests, curated music players, links to social media communities and video, PS uses the digital medium to strengthen relationships with their audience groups. These interactive tools encourage repeat visits and an opportunity to connect with their consumers in new ways. The website was built with a full content management system where Wicked can update every piece of content on the website.
LEROY STREET STUDIO \\ LOGO, IDENTITY MATERIAL, WEBSITE
Leroy Street Studio is an architectural practice inspired by innovation in design, the craft of construction, and a collaborative approach. Having grown significantly over the past 10 years, Leroy Street Studio was looking to reexamine their public presentation. LSS hired PS to rethink their identity and website. PS developed a mark for the firm, representing their crisp, clean and collaborative spirit. For the website, PS developed a structure which showcases the process as well as the finished projects. How they work is as important as the completed projects. The website is maintained in house through an extensive content management system.