ARGINGTON // MARKETING MATERIAL, E-COMMERCE WEBSITE
When Argington, a children’s furniture and accessories retailer, wanted to update their brand image with a new website and marketing material, they selected PS. PS developed a "Healthy Living" manifesto to help clarify their core brand messaging, and brought it to life through a catalog and e-commerce website. "Healthy Living" emphasizes their leadership position in the children's furniture and accessories category as a eco-friendly, health-driven company. Both elements featured a Design Center offering tips and tools for creating your nursery at home. The website offers in-depth information and shopping tools on their full product lines. Web sales have doubled since the new website launched.
SKOWHEGAN \\ BRAND IDENTITY, OUTREACH MATERIAL, WEBSITE, ONLINE APPLICATION SYSTEM
In 2007, PS was engaged by Skowhegan School of Art to rebrand the institution through their identity material, website and promotional material. Skowhegan’s residency program is a haven where emerging and established artists are encouraged to explore ideas outside of their comfort zone. It is a blank canvas brought to life through the vitality and dialog of the residents and the community they create. Reflecting these themes, the logo is a window, brought to life by the photographic moments of the artists/residents layered beneath it. Without the images, the logo would be invisible. The snapshots, taken by the participants over the past few years, are raw, immediate and unpolished. These visual themes are carried throughout the identity material, promotional material and website. PS created a website with a custom built content management system, art registry and a password protected area for alumni. These dynamic tools allow Skowhegan to continue building their close knit community online. PS has also developed an online application system for them, and, in an ongoing relationship, continues to design their outreach material each year.
I-ELLA \\ LOGO, PACKAGING, MARKETING MATERIAL, WEBSITE
Shop + Give. I-ELLA is a unique invitation only marketplace where visitors can buy, borrow, swap and bid on clothing and accessories. A percentage of each sale goes to a charity of the buyer's choice. Celebrities such as Veronica Webb and Whitney Port open up their closet for weekly auctions. All the proceeds go to a charity of the celebrity's choice. PS was selected by Ella, the founder, to bring her concept to life through the brand identity and website. PS developed all design and the infrastructure of the website as well as brand positioning and supporting marketing materials – e-newsletters, party invitations, InStyle launch party, promotional movie for potential investors and celebrities, etc. The site was launched during the 2010 Fashion Week and has been recognized and lauded for its innovative concept and style by the fashion community.
TIME INC. DIGITAL \\ BRANDING, STYLEGUIDE
Time Inc. Digital hired PS to present a fresh, contemporary face for their brand to counter the traditional, legacy publisher image of their parent, Time Inc. With their extensive audience reach and services, Time Inc. Digital creates custom solutions for each of clients to maximize their return — they literally provide a mosaic of digital media solutions. PS drew on this mosaic concept to build a brand identity and promotional materials that would reinforce this positioning. Our complete branding package included, signage, information sheets, PPT templates and a system of iconography to be used by the marketing department as sales materials. The company has seen an increase in internal morale and excitement over the new materials, and is reporting increased interest from new sales leads.
NETTO \\ BRAND IDENTITY, OUTREACH MATERIAL, WEBSITE
With a desire to break out of the cliché world of children’s design, Netto hired PS to infuse new life into their brand identity. PS began by embracing the messy, unpredictable and quirky nature of children and life itself. Netto’s furniture is meant to live, breathe and grow—like the families who own it. Looking to capture this spirit, PS collaborated with Gail Albert Halaban, a photographer who, The New York Times states, "uses her camera like an anthropologist". The resulting images, which capture the quirky personality of Netto's collections, were brought to life through a catalog and e-commerce website. A complete content management system was implemented for content updates and sales and inventory management, freeing Netto from costly monthly updates.
VERMONT COLLEGE OF FINE ARTS \\ BRAND IDENTITY, OUTREACH MATERIAL, WEBSITE
Vermont College of Fine Arts is a new MFA program for Visual Arts, Writing and Writing for Children and Young Adults. VCFA selected PS to brand this new institution through a new logo, outreach material and website. Capturing the core essence of the programs, a community of artists committed to open dialogue of learning, PS developed a dynamic logo based on a series of rings. Each ring represents a program. The rings overlap and interact with each other reflecting the process of learning at VCFA.
LEROY STREET STUDIO \\ LOGO, WEBSITE
Leroy Street Studio is an architectural practice inspired by innovation in design, the craft of construction, and a collaborative approach. Having grown significantly over the past 10 years, Leroy Street Studio was looking to reexamine their public presentation. Having never looked holistically at how they represent their firm, LSS hired PS to rethink their identity and website. PS developed a mark for the firm, representing their crisp, clean and collaborative spirit. For the website, PS developed a structure which showcases the process as well as the finished projects. How they work is as important as the completed projects. The website is maintained in house through an extensive content management system.
SAMURAI IN NEW YORK \\ EXHIBITION DESIGN,
Samurai in New York celebrates the exchange of ideas between two cultures when a delegation of samurai came from Japan to visit America in 1860. PS was hired to develop branding materials and environmental graphics that would reflect the character and spirit of this historical event. Inspired by this dialogue between the 2 cultures, PS created a red band and black band wrap the perimeter of the exhibit, at points overlapping and passing through each other. The original objects are available for intimate viewing through a series of Japanese inspired tables and screens. Each object or series of objects are contained in vitrines of varying heights, mounted on the tables in a simple, direct presentation intended to contrast the more ornate architecture of the museum itself. The New York Times hails Samurai as one of those "exhibitions at the Museum of the City of New York that delivers more than you'd expect. In this case it offers a fascinating look at how different societies responded to 19-century stirrings of globalization."
ACHIEVEMENT FIRST \\ BRAND IDENTITY, OUTREACH MATERIAL, WEBSITE
After the successful launch of a set of public schools in Connecticut and New York City, Achievement First hired PS to evolve their brand to reflect the strength and unique philosophy of their organization. Poised to change the face of the public school system, Achievement First represents a group of charter schools dedicated to delivering the best education possible to a population of children often overlooked, by teaching through inspiration and optimism. To highlight this unique approach, PS developed a group of empowering slogans which evolved into the identity material, outreach material and website.