I-ELLA
I-ELLA is an invitation-only marketplace, where visitors can buy, borrow, swap, sell and lend items from their closet online. PS created a bold, vibrant identity highlighting the companies unique combination of activities: buy, borrow, swap, sell and lend.
BLONDE + CO.
For this vivacious media company, PS was asked to redefine their visual identity. Reflecting the animated character of the company's owners and portfolio, PS created a bold, dynamic mark that appears in various orientation throughout the identity material.
NEW YORK ARTS PROGRAM
When New York Arts Program was looking to attract a wider applicant pool, they hired PS to rebrand their institution. PS developed a logo based on the essence of the organization: new york plus arts equals the program.
SAMURAI IN NEW YORK
Samurai In New York is an exhibition about a delegation of the samurai who came to America in 1860. Inspired by the dialogue between these disparate two cultures, PS created a distinctive identity based on a red and black band that overlap and intersect with each other, which was carried through out the exhibition.
CHARLES ADDAMS' NEW YORK
PS created a whimsical mark for this exhibition, reflecting the essence of the artist and his work. Imaginative characters created by Addams make up the letterform that form the title of the exhibition. The mark is a foreshadowing of the playful exhibition design where characters pop out of the illustration onto the Museum's walls.
ICE HEART
Times Square Alliance commissioned Moorhead & Moorhead to create a valentine to the city to be installed in the heart of Times Square. ICE HEART is a valentine created out of bricks of ice. Over the course of the installation the heart melted and disintegrated. PS created a simple identity and website, reflecting the essence of the project.
VCFA
As a new MFA program, VCFA looked to PS to brand their institution. With three different programs - visual arts, writing and writing for children- VCFA needed an identity that would capture the spirit of the school while being broad enough to work for all three programs. PS developed a series of rings, one per program, which overlap and intersect, reflecting the spirited dialogues and exchange between students and faculty that make VCFA unique.
PINGG
In the crowded marketplace of online invitation companies, PS created a distinctive brand identity and web presence for Pingg. Fun, sophisticated and design savvy, Pingg has quickly made an impression, giving their competitors cause for concern.
SKOWHEGAN
Each year, Skowhegan, an artist residency, provides a blank canvas which is brought to life through the vitality and dialog of the participants and the community they create. Reflecting these themes, the logo is a window, which is only brought to life by the photographic moments of the artists beneath it.
LSS
Leroy Street Studio embodies a diversity of interests and services not found in conventional architectural firm. Their interests lie in sophisticated high-end residential, commercial spaces, construction management as well as community and socially minded projects. PS created a system that emphasizes their range of interests by opening the letterforms to provide a fluid, open mark.
ROBERT STERLING CLARK FOUNDATION
Having awarded over $100 million to organizations that promote reproductive rights, government accountability and improved management of cultural institutions, Robert Sterling Clark is a critical player in the cultural landscape of New York. With a sharp focus on these 3 areas, PS developed an identity system highlighting their strategic lens towards grant giving.
GUAPA
Guapa features innovative Spanish designers sold exclusively at this boutique in Miami Beach. PS developed a series of illustrations and a hand drawn mark for the brand identity, capturing the coquettish, sophisticated feeling of this unique concept store.
ANIMAL ESTATES
Animal Estates, an on-going collaboration with artist and architect Fritz Haeg, is a traveling exhibition that creates model dwellings for animals in the urban landscape. PS developed an identity system for the animal clients, giving them a visual language with which to establish their voice. For each city a unique mark was developed.
ART MATTERS
Art Matters foundation supports artists who experiment with challenging, new ideas in the areas of visual arts, media, and performance. After a 5 year hiatus, the foundation re-emerged. PS collaborated with them to define their brand identity with a new logo, identity materials and website. The mark captures the strong voice of the organization, through bold letterforms and a simple thick underline emphasizing the power of their name.
VERT
Vert is a one-of-a-kind Los Angeles based retail store, specializing in high-end eco-friendly products for the home, beauty and baby. In order to best capture the personalized, organic nature of the store’s philosophy and product offerings, PS created a hand lettered logo.
WINK
PS was hired to spearhead the branding and launch of a new line of watches by creating a witty logo, website and packaging. With experimental face designs, this watch is not for everyone. WINK appeals to those who like adventure and exploration. Reflecting this personality, PS created a logo which works on two levels: it states the name WINK with playful letterforms and on closer inspection reveals that the letterforms are all made up of numbers.
POPSLAM
Popslam.com is a new online video network featuring different program areas where users compete with each other on playful challenges like "Lyric Lounge" for prizes and recognition. Focusing on the pop culture aspect of the network, PS created a playful, graphic mark.
MDSA
With the need to separate itself from its legacy, MDSA Architecture asked PS to develop a new logo for them that captured their evolved work philosophy. Driven by materiality and light, PS developed a mark addressing these themes which was further developed into a full identity suite of materials and proposal templates.
ACHIEVEMENT FIRST
Achievement First represents a group of charter schools dedicated to delivering the best education possible to a population of children often overlooked, by teaching through inspiration, optimism and tenacity. Inspired by the school’s take charge spirit, PS developed a group of stickers with empowering slogans. These stickers evolved into the identity for the school, used across various identity and marketing materials.
ALLIANCE FOR ACHIEVEMENT IN THE ARTS
Alliance for Inclusion in the Arts promotes diversity and inclusion within the areas of casting, directing, writing and producing for film, television and related media. PS collaborated with the Alliance to create their new logo and marketing material. The logo focuses on the idea of Inclusion with an open circle surrounding the mark.
SKYELAB
PS created an identity reflecting Schuyler's ability to scan and navigate the dynamic world of trends, and spot the unique trend, through the movement of a scribble, and letterforms that appear to emerge from chaos.
CAPELLI NEW YORK
Capelli New York retained PS to define their brand identity. At the time, their business had grown with rapid success. Buyers encouraged the brand managers of Capelli New York to develop a visual identity which reflected the strength of their growing product line. PS developed the logo for the parent company as well as its sub brands. The mark was created out of playful, circular letterforms, emphasizing the jovial, whimsical personality of the brand. A pattern was created out of bits of the letterforms used across various elements.
PIECES
In order to keep pace with her expanding business, the creator of Pieces, a jewelry company, realized she needed a more sophisticated identity and approach to marketing. PS partnered with Pieces to develop a logo, marketing materials and website. The mark is a simple twist on classic typography. The “C” has been rotated to symbolize a necklace or bracelet.
THE MOTHERHOOD
The MotherHood is an online social network aiming to become the primary source for mother around the world to share, exchange and publish information. PS was contacted to develop their brand positioning through a logo and identity materials. As an organization primarily focused on communication and community, PS created a mark which focused on these core values: the “O” are replaced with 2 heads talking to each other.
AKA ARCHITECURE
AKA is an architectural firm dedicated to a personalized and multidisciplinary approach to design. AKA’s design process is collaborative and solutions oriented, with a tight balance between function and design. PS developed a logo playing of this philosophy with letterforms that allude to structure and design.
ANGELICA CAMMAROTA
Angelica Cammarota is a jewelry designer who’s work is rooted in ancient traditions blended with a modern aesthetic and an eye for unique and rare gemstones. PS created a symbol and logotype for the designer that reflects her work and unique blend of styles.
THE GOLD COMPANY
The Gold Company is a boutique talent management agency in Los Angeles. With a roster of top tier actors, the agency was in need of a fresh new look. PS created a sophisticated new logo and accompanying business materials; highlighting the name of the company, we used a unique matte gold foil to create a memorable impression.
H3
H3 is a new architectural firm evolving out of a 35 year old existing practice. The challenge was to present a fresh new identity without alienating their legacy clients. PS developed a bold, iconic mark for the firm—a departure from most other architectural identities which consist of a typset name. This fresh, bold attitude continues to be developed with the marketing campaign and website.
LAST VINEYARD
The Last Vineyard is a new company dedicated to proving information about wine and wine makers. Backed by world renown chefs, wine makers and critics, The Last Vineyard will become the place online for all things wine related. PS collaborated with them to establish the the brand through a logo and style guide.