We partner with our clients to define their brand identity. Whether launching a new brand or re-defining an existing one, we approach their business as we do our own - with dedication to the big picture and passion for the details.
Our work begins by getting into the trenches with our clients; understanding the What and the Why of each brand we work with. The work we produce stands apart. Why? Because it has to.
We believe the strongest ideas are rooted
in knowledge and understanding.
We believe in collaborating with our clients to unearth
core truths that define their brand.
We believe in the creative process, and all
the chaos that comes with it.
We believe beauty comes in all shapes and sizes.
We believe laughter is the best medicine.
We believe change is good.
WHAT WE DO
Brand Strategy, Naming, Logos, Collateral Systems, Style Guides
Marketing Websites, E-Commerce Websites, Information Architecture, Database Development, Email Campaigns
Advertising, Book/Editorial Design, Brochures, Packaging, Promotional Materials, Press Kits, Environmental Signage
Exhibition Design, Exterior Signage, Interior Graphics, Wayfinding
Founded by Penny Hardy in New York and Shannon Shelly in Los Angeles, PS consists of a team of collaborators from a variety of disciplines. Each discipline brings fresh insights and new perspectives to the projects we work on, and as a result, the work we produce is unique and effective.
PEOPLE WE COLLABORATE WITH
PLACES ON THE WORLD WIDE WEB WE LIKE
PLACES ON THE LAND WE LIKE
James Turrell skyspace installation at PS1
Over the years, Penny has collaborated with clients to define their brand image in the public realm. The success of these projects has grown out of the belief that powerful communications are rooted in ideas-ideas generated out of the essence of the company's fabric. The creative solutions can take a variety of forms-logos, advertising, promotional materials and websites-but they all stem from a passion for clear, enticing communications.
Prior to founding PS, Penny worked in a variety of advertising agencies and design boutiques. As a Creative Director at Euro RSCG MVBMS Circle, Penny guided New Balance and Volvo to successful branding strategies in the interactive medium. Prior to this, she was with Agency.com, where she collaborated with clients such as Gucci, Mossimo and Sprint. While at 2X4, she created books, videos, promotional material and identity systems for the likes of MOMA, Knoll, The Asia Society, and The New York Times Magazine. Penny received an MFA from Yale University and has been selected as a judge for the One Show. Her work has been published in Print, Communication Arts, Output and BitxBit.
Over the years, PS has collaborated with companies of all sizes to define their brand image. The projects range from complete branding systems to targeted areas of communications. With each project, the passion for inspiring, honest communications drives the creative process.
With a passion for story telling, Shannon's work delves into the inner concepts of the brands she works with and often yields bold solutions. These solutions span a variety of media including logos and identity systems, promotional materials, environmental graphics, packaging, web sites and publication.
Her career began while working for CKS Partners in San Francisco where she collaborated with the artists of Pixar Animation Studios to create their logo, developed a packaging system for Sears Craftsman tools, and created a series of cross-promotional posters for Apple and Levis. She then moved to New York to lead a team of designers at Siegel & Gale developing branding campaigns for Bayer, The American Craft Museum and the Girl Scouts of America. Later, while working with the journalists of Candide Media Works, she partnered with filmmakers to extend their stories to the web and print media. In the Fall of '03, Shannon partnered with Penny Hardy to open PS - a bi-coastal design studio.
PS collaborates with a wide range of clients to define their brand image across a variety of media. Every solution is different, but they all stem from a deep desire to unearth the core truths that define a brand in order to create messages that inspire and inform.