DESIGN TRUST FOR PUBLIC SPACE \\ MARKETING MATERIAL
With the goal of creating something smart, fresh and fun, Design Trust for Public Space selected PS to develop their main marketing material. In a departure from previous material which was dense, detailed and academic, PS set out to create a piece that would make the goals of the Design Trust easily accessible to the Public. The cover started a discussion, "Public Space is ___". Inside, the piece brought Design Trust's projects to life with impactful, concise case studies. In the back there is a postcard insert, which allows them the flexibility to customize a message each time they send it out.
ARGINGTON \\ CATALOG
When Argington, a children’s furniture and accessories retailer, was looking to update their brand image with a new website and marketing material, they selected PS. PS developed a "Healthy Living" manifesto to help clarify their core brand messaging, and brought it to life through a new catalog.
TRUE LIFE, STEVEN HARRIS ARCHITECTS \\ MONOGRAPH
PS worked closely with the principals of Steven Harris Architects to develop the concept and design for this monograph published by Princeton Architecture Press. The structure of the book was inspired by their website, which was also created by PS. Unlike most architectural monographs, the projects are grouped by use (DINE, LOUNGE, SWIM etc...) instead of by project type. The book is being praised by the media for its creative structure, organization and design.
VERMONT COLLEGE OF FINE ARTS \\ MARKETING BROCHURE
Vermont College of Fine Arts selected PS to brand this new MFA program through a new logo, outreach material and website. Capturing the core essence of the programs, a community of artists committed to open dialogue of learning, PS developed a dynamic logo based on a series of rings. Each ring represents a program. The rings overlap and interact with each other reflecting the process of learning at VCFA.
JULIA MANDLE \\ CATALOG
To capture the essence of the work of the performance artist, Julia Mandle, PS created a simple, bold, image driven brochure where the projects to expanded beyond the page, reflecting the dynamic, inclusive nature of her work.
NNY6: THE CITY WE IMAGINED, THE CITY WE MADE \\ GUIDE
This exhibition organized by the Architectural League of New York examined development in New York City over the past decade. The exhibition was organized around two main elements: a timeline documenting the events of the past ten years, and a collection of 1,000 photographs taken by a volunteer corps of architects. PS collaborated with Moorhead & Moorhead on the exhibition design, as well as creating the marketing material and website.
NEW YORK ARTS PROGRAM \\ MARKETING MATERIAL
For New York Arts Program, PS developed a logo that captured the essence of the organization—new york plus arts equals the program—as well as a suite of recruitment materials using collages to capture the diversity, vibrancy and energy of the program.
SAMURAI IN NEW YORK \\ INVITATION AND CATALOG
On view at the Museum of the City of New York, Samurai in New York celebrates the exchange of ideas between two cultures when a delegation of samurai came from Japan to visit America in 1860. PS was hired to develop branding materials and environmental graphics that would reflect the character and spirit of this historical event. Inspired by this dialogue between the 2 cultures, PS created a red band and black band wrap the perimeter of the exhibit, at points overlapping and passing through each other.
I-ELLA is an invitation-only marketplace, where visitors can buy, borrow, swap, sell and lend items from their closet online. PS created a bold, vibrant identity and marketing material highlighting the companies unique combination of activities: buy, borrow, swap, sell and lend.
SKOWHEGAN \\ NEWSLETTER, POSTER, OUTREACH MATERIAL
Skowhegan, an artist residency program in Maine, provides haven for emerging and established artists. In the newsletter, poster and identity material, raw snapshots and quotes collected from various participants capture the essence of the organization.
EXPANDING ARCHITECTURE \\ BOOK
Expanding Architecture presents a new generation of creative design carried out in the service of the greater public and the greater good. Clearly demonstrating a trend that is moving from the margins into the mainstream, the work encompasses community activism; sustainability; new approaches to prefabrication and modular design; a merging of the roles of designer and developer and a deepening commitment to pro bono work. Reflecting these themes, PS designed a book which activates the margins—making the non spaces active with useful information and imagery. The book is vibrant and accessible, reflecting the energy and passion of these practices.
ANIMAL ESTATES \\ EXHIBITION DESIGN AND PRINT MATERIAL
Animal Estates, an on-going collaboration with artist and architect Fritz Haeg, is a traveling exhibition that creates model dwellings for animals in the urban landscape. As animal habitats dwindle, Animal Estates proposes their reintroduction into our cities, strip malls, office parks, and front yards. PS developed an identity system for the animal clients, giving them a visual language with which to establish their voice. For each city a unique mark was developed, as well as supplemental print and exhibition graphics.
VERT \\ PRESS KIT, PACKAGING SYSTEM
Vert is a one-of-a-kind Los Angeles based retail store, specializing in high-end eco-friendly products for the home, beauty and baby. In order to best reflect the natural, organic nature of the store's philosophy and product offerings, PS designed tote bags made of natural cotton canvas, a packaging system made of recycled craft paper and a press kit which consists of a series of cards sent to beauty editors nationwide.
NETTO COLLECTION \\ CATALOG
PS collaborated with Netto to create a catalog introducing a new furniture line. Netto’s furniture is meant to live, breathe and grow—like the families who own it. With this spirit, PS hired photographer Gail Albert Halaban and created a catalog that celebrates the beauty and humanity of the pieces and the families who own them.
ECOTONES \\ EXHIBITION DESIGN AND PRINT MATERIAL
ECOTONES, an exhibit on landscape architecture at the Center for Architecture, examines the transitional zones between adjacent ecosystems. Based on the theme of a transitional zone, PS developed the logo, print materials and environmental graphics for the exhibit.
EUDORA WELTY \\ EXHIBITION DESIGN AND PRINT MATERIAL
This exhibit of photographs taken in New York and Mississippi capture America in the depths of the Great Depression revealing a compassion and sensitivity towards Welty’s subject that also became a hallmark of her writing. PS developed the graphic identity for the exhibit, exhibition design and the print material that accompanied the exhibit.
WOMAN OF LETTERS: IRÈNE NÉMIROVSKY AND SUITE FRANÇAISE \\ BOOK
In collaboration with the Museum of Jewish Heritage in New York, and IMEC, the French foundation that holds the Nemirovsky archive, Woman of Letters explores the life of Irène Némirovsky, author of the acclaimed novel Suite Française. including reproductions of more than one hundred photographs, letters, and documents from the family archive, PS designed a book reflecting the moments of connection between Irène Némirovsky and her daughter Denise Epstein who compiled the content.
MOORHEAD & MOORHEAD \\ MARKETING MATERIAL
Lead by two brothers, Moorhead and Moorhead is an architecture and industrial design collaboration, driven by the inventive aspects of design. Their work explores issues of function and materiality. PS worked with them to create a promotional brochure (in the medium of paper, a fold was used to hide and reveal technical information about each project) as well as a series of trading cards giving interested parties a manageable, enticing taste of their work.
GUAPA \\ PACKAGING SYSTEM, ADVERTISING
Guapa features innovative Spanish designers sold exclusively at this boutique in Miami Beach. Capturing the whimsical feeling of the boutique and designers clothes, PS developed a dynamic packaging system of color, tyvex reusable bags, playful tissue paper and patterned ribbon.
TSKP \\ MAILER
Tai Soo Kim Partners was looking to create a series of promotional mailers that would present the 35 year old firm in a fresh, modern light. PS created a newspaper sized mailer that teased the viewer with bold, striking images capturing their passion for creative problem solving. It functioned as a teaser, encouraging interested parties to contact TSKP for further information.
ALLIANCE FOR INCLUSION IN THE ARTS \\ BROCHURE
Alliance for Inclusion in the Arts advocates diversity in the world of theatre, film and television. After realizing a need to promote their services and resources, they asked PS to create an outreach brochure to highlight their programs.
FERAL CHILDE \\ LOOKBOOK
Pushing the boundaries of fashion design, Feral Childe is the brainchild of two artists who design clothing and accessories. PS collaborated with Feral Childe to develop the lookbook for their new collection. Building on the theme of transatlantic travel, the inspiration for the collection, PS developed a packet of travel postcards and satchel for delivery.
H3 ARCHITECTURE \\ BROCHURE, MAILER
PS collaborated with H3 to create a marketing campaign for the launch of their new firm. The campaign worked on two levels. Bi-monthly mailers were sent out highlighting new projects and news. When H3 received inquiries from the mailers, a more in-depth brochure was sent out featuring their work and highlighting their collaborative process.
MAK CENTER FOR ART AND ARCHITECTURE \\ VARIOUS PROMOTIONAL MATERIAL
PS collaborates with the MAK Center on an ongoing basis to create signage, invitations and brochures for their exhibitions and events. Each piece embraces the energy and focus of the event, as well as the voice of the MAK Center itself.
ACHIEVEMENT FIRST \\ RECRUITMENT BROCHURE, PRESS KIT
Teaching through inspiration and optimism, Achievement First represents a group of charter schools delivering the best education to a population of children often overlooked. PS was asked to collaborate with them to develop their outreach materials to promote the school and recruit new teachers. Inspired by the school’s take charge spirit, PS developed a series of empowering slogans used throughout the materials.
QUEEN SOFIA SPANISH INSTITUTE \\ MEMBERSHIP MATERIAL, ANNUAL REPORT
PS collaborates with Queen Sofía Spanish Institute on an ongoing basis to create their annual report, brochure and quarterly calendars. With the goal of attracting a younger audience, while maintaining the support of their long term supporters, PS creates pieces that can appeal to both these audiences.
PRINCETON ARCHITECTURE PRESS \\ MONOGRAPH
PS designed a monograph on the Japanese architect Kengo Kuma, highlighting his philosophy on transparent in architecture. For Kuma, transparency is expressed through a sensitivity to the environment within which the building. The design of the book reflects his notion of transparency by responding to the content of the different sections of the book through its layout.
CAPELLI NEW YORK \\ PRESS KIT
Capelli New York hired PS to brand their fashion accessories, footwear and home decor company. At the start of the project Capelli New York had been in business for 15 years, with offices in four countries, but had never developed a branding system. PS collaborated with Capelli New York to develop their logo system, corporate identity system, website, packaging system and advertising campaign. The promotional material was a key element for connecting with retailers.
DAHESH MUSEUM OF ART \\ QUARTERLY NEWSLETTER
A museum dedicated to European, academically trained artists of the 19th and early 20th century, the Dahesh Museum of Art asked PS to work with them to expand their current membership. Part of the campaign was to develop a seasonal newsletter, highlighting the Museum’s events as well as capturing the vibrancy and texture of their collection.