Bard Prison Initiative

The Bard Prison Initiative (BPI) offers men and women in prison the opportunity to earn a Bard College degree. When BPI approached PS, their immediate need was to increase the program’s exposure and create bridges to prospective employers. PS developed an outreach brochure and wild posting campaign, which visually bring to life the complex story of the prisoners and the challenges they face after release. Armed with these new tools, BPI is able to more easily reach out to potential employers and share the compelling reasons to hire BPI alumni.