Eleni's New York

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PS was hired by the gourmet bakery Eleni’s to rethink their online presence, with the goal of increasing website sales. Through refined functionality and interface design, as well as developing an email campaign strategy, PS was able to help them increase online sales by 50%. In addition, PS helped Eleni clarify the retail experience for their Chelsea Market and the Upper East Side stores, developing exterior and interior signage. PS extended the branding, while clarifying unique purchasing opportunities (create your own cookie and cupcakes) that were not easily accessible to the consumer.