Ice Heart

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When Times Square Alliance commissioned the architecture and industrial design firm Moorhead & Moorhead to create a valentine for the city to be installed in the heart of Times Square, Moorhead & Moorhead turned to PS to develop the projects identity and support material. Moorhead & Moorhead designed ICE HEART, a 10 foot tall valentine created out of blocks of ice. In response, PS created a simple identity and website that reflected the essence of the project. On the website, visitors are able to create their own e-valentines, from their personal image pool, and send them to friends.