Leroy Street Studio

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Looking to evolve their public identity and presentation, Leroy Street Studio hired PS to their rethink brand identity and position them for the next 15 years. PS developed a system that reflected their modernist philosophy and a holistic view of design where the process is a collaboration between the client, architect, builder and community. Encouraging them to adopt the shorter acronym LSS, PS developed a mark based on open fluid letterforms. The website continued to reflect these themes with a section highlighting their Approach, as well as an In Progress section, where the public can learn about projects as they evolve. A full content management system was created for LSS for the client to independently maintain the website.