Smithsonian Archives of American Art

The Smithsonian Archives of American Art selected PS to re-imagine their brand identity. To infuse the face of the Archive with the vitality, diversity and creativity of the vast array of work it holds, PS developed a modular framework inspired by a cabinet of curiosities. Filled with an endless variety of objects, the ever-changing framework enlivens a full range of collateral material, including identity material, annual report and e-newsletters.

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