TurnStyle is a new food and retail destination underneath Columbus Circle. Leading the movement to make urban public space dynamic and engaging, TurnStyle brings choice, convenience and a modern, clean design to the 90,000+ daily commuters who frequent this Midtown Manhattan hub. PS developed the brand identity, signage and motion graphics for this vibrant space. Inspired by the energy and diversity of people at this location, PS developed a bold, colorful, accessible and playful brand identity.