Vermont College of Fine Arts

In June 2008, Vermont College of Fine Arts (VCFA) bought the historic Vermont College campus and three MFA programs in Visual Arts, Writing and Writing for Children and Young Adults from Union Institute & University. VCFA selected PS to brand this new institution through a new logo, outreach material and website. Capturing the core essence of the programs, a community of artists committed to open dialogue of learning, PS developed a dynamic logo based on a series of rings. Each ring represents a program. The rings overlap and interact with each other reflecting the process of learning at VCFA. The outreach material used immersive photography and color, to entice the various audience groups, potential new students and faculty, into learning more about VCFA.