Vert is a one-of-a-kind Los Angeles based retail store, specializing in high-end eco-friendly products for the home, beauty and baby. The work began by researching the retail landscape of Los Angeles and crafting a strategic positioning statement for the store. From that, stemmed the main branding work: creating a unique logo and business materials, press releases, carefully selecting products to be carried in the store, designing custom tissue paper, tote bags, a complete line of packaging, signage, in-store displays and website.