WINK

PS was hired to spearhead the branding and launch of a new line of watches by creating a witty logo, website and packaging. With experimental face designs, this watch is not for everyone. WINK appeals to those who like adventure and exploration. Reflecting this personality, PS created a logo which works on two levels: it states the name WINK with playful letterforms and on closer inspection reveals that the letterforms are all made up of numbers.